Marketing leader turned startup founder

👋 Hey, Rae here.

I started my career in finance in 2009, broke into tech in 2012, and then pivoted to product marketing in 2015 when I joined Intercom and helped launch two products: Help Center & Operator.

In 2018 I joined forces with Ashley Wilson to build Olivine, a product marketing agency in B2B SaaS with clients including ServiceNow, Twilio, Meta, and Mercury. Scaled to an international remote team of 15.

In 2022 I accidentally created All-In Meetups, an unofficial community for the All-In Podcast. The community exploded to 7k fans with meetups in 50 cities, which led me to co-found River, a distributed in-person community event platform backed by Jason Calacanis through his Launch Accelerator.

I’m based in Portsmouth, NH, but previously lived in San Francisco, New York, Miami, and Boston (with serious stints in Austin, Mexico City, and Portugal). For fun, I’m into road cycling and performing on a Latin dance team. 🚴🏻‍♀️💃🏻

What’s new

Current ventures

CO-FOUNDER

River

Distributed in-person events platform to turn creator audiences into connected communities. Backed by Jason Calacanis.

CO-FOUNDER

Olivine

Product marketing agency for technical products in B2B SaaS. Clients include ServiceNow, Twilio, Meta, and Mercury.

All-In Meetups

WORLDWIDE ORGANIZER

Connecting All-In Podcast fans worldwide. 7k+ members in 50+ cities online and in-person.

Career highlights

Co-founder of River, a distributed in-person events platform backed by Jason Calacanis / LAUNCH Accelerator


River // AUG 2023 - Current

Applied to Y Combinator with my co-founders of Yentabot. Rejected but made the top 10% of 44k applicants, their biggest of all time

Y Combinator reject, top 10%

Co-founded & scaled Olivine, a product marketing agency to $2M annual revenue with clients including Meta, ServiceNow, and Mercury

Olivine // 2018 - Current

Early product marketer at Intercom where I launched 2 products from scratch: Help Center and Operator Bot

Intercom // 2015 - 2018

Won grand prize & best use of OpenAI with a three-person team at Miami Hack Week building Yentabot, an AI-powered Slackbot

Yentabot // FEB 2023

Finance/ops manager at Sauce Labs handling invoicing, operating plans, 3 rounds of funding, and new office sourcing and build-out

Sauce Labs // 2012 - 2015

Accidentally created All-In Meetups, an unofficial fan group of The All-In Podcast. Hosted in-real-life meetups for 7k people in 40+ cities

All-In Meetups [unofficial] // 2022 - Current

Co-founded Padex, an AI-powered information extraction and data enrichment. The product worked, but we couldn’t get customers.

Padex // 2022

Custodial accountant at State Street for BlackRock funds & REIT portfolio analysis at AEW

State Street & AEW // 2009 - 2012

Companies I’ve worked with/on

Interested in working together?

Around the internet

Lessons learned in 2022
Wynter Games //
Watch

How Intercom’s Help Center took on Zendesk
Wynter Games //
Watch

What style of Product Marketing is right for me?
Zeit //
Watch

What is product marketing? How product marketing builds products
Intercom //
Read

SEE MORE

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