On running a product marketing agency
As the co-founder of Olivine, I was a guest on Product Marketing Life Podcast, hosted by Mark Assini where we discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency, and how that differs from running product marketing in-house.
🎧 Listen on: Apple | Google | Spotify
Episode Highlights:
02:30 Raechel Lambert’s career started in finance and later transitioned into product marketing
05:26 Skills that can be leveraged and translated into product marketing
06:56 Raechel's experience from joining Intercom's product marketing in the early days (she was the fifth-ever pmm)
09:25 Olivine's specific focus on Product Marketing
11:44 When Raechel realized product marketing was going to be a hot area of marketing
15:00 Benefits of working with a product marketing agency for B2B SaaS companies
18:16 How we work with existing in-house product marketing teams
20:03 Agencies have a bad reputation
23:21 How product marketing changes across company stages and industries
29:47 Sometimes working with an agency isn’t the best option
32:22 Product marketing skills that are useful no matter the company stage or industry
36:04 Join sales calls to really understand customers (Envoy example)
39:13 What companies that reach out to Olivine are typically looking for
42:26 Dream client? Doing good and doing well: Safer
